The tastemakers : why we're crazy for cupcakes but fed up with fondue (plus baconomics, superfoods, and other secrets from the world of food trends) / David Sax.
Imprint
New York : PublicAffairs, [2014]
LOCATION
CALL NO.
STATUS
C Brugha St Lending
394.1 SAX
AVAILABLE
ISBN
9781610393157 (hardcover)
Description
xvi, 318 pages : 25cm
Bibliog.
Includes bibliographical references and index.
Contents
The cultural trend: sex appeal -- Agriculture : the slow boat to China Black -- Chefs: a ceviche in every pot -- Health: take two chia seeds and call me in the morning -- Sales: awards night -- Data: the trendwatchers -- Marketing: someday my red prince will come -- Ethnic foods: as American as chicken tikka masala -- Food politics: the taco truck march on Washington -- Money: baconomics 101 -- Aftermath: fondue retires to Florida.
