Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail.
Imprint
London ; Philadelphia : Kogan Page, 2012.
LOCATION
CALL NO.
STATUS
Aungier St. Lending
658.4063 IND
AVAILABLE
ISBN
9780749463250 (pbk.)
0749463252 (pbk.)
Description
x, 172 p. : ill. ; 24 cm.
Bibliog.
Includes bibliographical references and index.
Contents
Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index.
