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Book Cover
PRINTED MATL
Author Nichols, David

Title Return on ideas : a practical guide to making innovation pay / David Nichols.

Imprint Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2007.
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LOCATION CALL NO. STATUS
 Aungier St. Lending  658.4063 NIC    AVAILABLE
 Aungier St. Lending  658.4063 NIC    AVAILABLE
ISBN 0470028572
9780470028575
Description xvi, 261 p. : ill. ; 24 cm.
Note "A Brandgym book"--Cover.
Subject Product management.
Brand name products.
Diffusion of innovations.
Permanent Link/Book Mark http://library.dit.ie/record=b1254838~S0